Once a week, one brand owns premium independent publishers in sync: one moment, one share of voice, one clean path.
Even with the best DSPs, open-web video is scattered across SSPs and PMPs. You can't realistically turn it into one synchronized, high-share-of-voice event.
Scattered across multiple supply-side platforms with no coordination
Private marketplaces that duplicate reach without clarity
Hidden costs and frequency caps you can't control
You get impressions, not an event.
Not dozens of disconnected buys. One curated footprint working in perfect harmony.
24 hour window where your brand moves to the front of the line across curated premium publishers.
Timing synchronized, share of voice controlled, frequency managed as one unified system.
Single curated, SPO-aligned path with fixed publisher lists, known routes, and disclosed economics.
The Drop operates within the video players publishers already use, controlling priority and delivery at the source.
Use your preferred DSP and ad tags. Your team controls pacing, creative, and cross-channel frequency alongside the rest of your plan.
Coordinated delivery across all premium publishers. Not scattered impressions, but a unified brand moment.
User exposure optimized across the entire footprint. No wasted impressions, maximum impact.
Know exactly where your ads appear. No surprises, no mystery inventory.
Clear, SPO-aligned paths from your DSP to premium publishers.
Transparent pricing with no hidden black-box fees or extra hops.
Not impressions. An event. Own the message for the week across premium publishers.
Get in touch to inquire about available Drop dates in April and beyond.